What is a bounce rate?

Do you know your website’s bounce rate? Let’s take a step back.  Do you know what  a bounce rate is? This article will break down what a bounce rate and how you can improve your rate.

Does it matter?

A bounce rate is the percentage of people that leave your website without taking any action on your website such as clicking links or filling in forms.  The higher the percentage the more people that are leaving your website without getting any further than the initial page that they click on.  Is this a bad thing?  The answer is, it depends.

If you only have a one page website, which has all the relevant and needed information on the front page without any other internal pages than your bounce-rate is not really important here. However, if your front page is a gateway to other areas of your site then you would be wanting a lower bounce rate.

What affects your bounce rate?

Many factors can affect your website’s bounce rate. It is not something that can be summed up in one article and each website may have their own reasons causing website visitors to “bounce” away from their website. Bearing that in mind, here are a few common reasons that cause high percentage rates.

Slow loading websites

Slow loading websites is one of the main reasons that website visitors leave your site. There is so much competition out there, that if you loose  their interest in the first few seconds, it will be extremely difficult to keep them on your website. You should aim for a website load time of 3 seconds or less.

Poor navigation

If there is no clear navigation on your website, chances are your website users will leave. Your websites navigation needs to be extremely clear with no room for confusion.

Poor quality content

If your website users are leaving your site without taking action you need to research and test if your website’s copy and images are intact driving people away.

How do I find out my bounce rate?

Your bounce rate can be found under your Google Analytics. Alternatively, contact your website developer for this information.